"Bridging the Gap Between You and Success."
Bridge The Gap
Superior Business Strategy
Since 2015 Tina Machado and Jim Creech have professionally crossed paths working within a multitude of businesses and industries throughout the years. As of 2025 they decided to join forces with BTG Strategy to be able to execute Strategic Business Development, Efficient Operations Implementation, Expert AI Business Infusion, Strategic Software Deployment, Engineering Development of Digital Technology as well as unique Marketing & Branding initiatives.
Turning Ideas Into Action
"Leveraging strategy, technology, and expertise to deliver measurable results for your business."
BTG Strategy brings the combined expertise of Jim and Tina across strategic planning, product development, marketing/branding, and sales. We have led cross-functional teams by fostering experience, trust, influence, and performance-driven cultures. Our passion lies in integrating technology—including AI agents, generative tools, and LLMs such as Claude, Gemini, and ChatGPT—with proven business practices to drive scalable growth.
We partner with high-level executives and companies to redefine vision, strategy, and execution—prioritizing people, process, and transparency. As change agents, we create clear paths to improved performance by reengineering what isn’t working and amplifying what is, always with a focus on excellence.
STRATEGICAL BUSINESS DEVELOPMENT
INDIVIDUAL PROFESSIONAL REPRESENTATION
ARTIFICIAL INTELLIGENCE & TECHNOLOGY
Tina Machado, CEO & Co-Principal
Senior Executive | Business Transformation & Strategic Growth
Senior executive with 20+ years of experience leading business transformation, strategic growth, and operational excellence across diverse industries. Experienced in executive leadership roles, scaling businesses through culture shifts, integrations, consolidations, and turnarounds.
Expertise includes exclusive representation of high-profile individuals and Executives with a watchful eye on their operations and new acquisitions. Overseeing staff and regulating the pulse of their company’s culture, operations, and professional growth. Strategic planning, new product development, and implementation of efficient processes and protocols. Proven ability to build and lead cross-functional teams by fostering trust, influence, and performance-driven cultures. Passionate about integrating technology—including AI agents, generative tools, and LLMs such as Claude, Gemini, and ChatGPT—with traditional business practices to drive scalable growth.
Core Competencies
▪ Financial Management & Reporting / P&L Oversight
▪ Executive Strategic Planning & Leadership Optimization
▪ Real Estate Acquisitions, Development & Remodel Project Management
▪ Legal & Risk Protection (Professional & Personal)
▪ Expansion Planning & Execution
▪ Asset & Risk Management / Cost Containment & Operational Efficiency
Overall, Tina assists companies in redefining their vision, strategy, and execution with a focus on people, process, and transparency, as a change agent, reengineering underperforming areas while amplifying what works, delivering measurable performance improvements and operational excellence.
Jim Creech, CTO & Co-Principal
Technical Engineer | AI Integration & App Implementation
With over 25 years of experience, Jim Creech is a seasoned web developer and technology engineer specializing in full-stack development, content management systems, ecommerce platforms, IT infrastructure, and SEO/SEM strategy. His expertise spans startups to enterprise-scale projects, bringing hands-on technical leadership from concept to launch.
Jim is highly skilled in multiplatform development, system administration, and cloud-based environments. He helps businesses streamline operations through the integration of AI agents—both rules-based and machine learning—to boost efficiency and reduce time spent on repetitive tasks. From building secure LANs to deploying scalable cloud ecosystems, he ensures robust, future-ready digital infrastructure.
His technical proficiencies include:
▪ Languages: HTML5, CSS3, JavaScript, jQuery, JSON, XML, PHP, MySQL, ColdFusion
▪ Tools/Environments: Visual Studio, PhpStorm, Zend, Dreamweaver, Linux/Apache, cPanel, Plesk
▪ Frameworks: DIVI WordPress, Bootstrap, ZEND, AngularJS
▪ AI: LLMs [ChatGPT, Gemini, Grok & Claude], Lovable, Replit & N8N. Generative Content [MidJourney, Imagen 4, VEO, SORA, ElevenLabs, HeyGen, OpenArt & Higgsfield]
▪ Technologies: APIs (RESTful, OAuth), CDN integration, Nginx Load Balancing, GIT, AI MCP Servers, Jira, Confluence, WAMP/MAMP, Composer
Jim also brings marketing expertise, developing cross-channel strategies and designing brand assets that align with corporate identity and growth goals. With a B.S. in Business Administration (Marketing) from Eastern Illinois University and a second degree in Digital Animation & Production from the University of Advancing Technology, he blends creative and technical disciplines seamlessly. A Certified Advanced ColdFusion Developer and Delta Sigma Pi alumnus, Jim continues to innovate at the intersection of technology and business.
Expert AI Integration & Software Deployment
Integrate the power of AI into your business to unlock efficiency, innovation, and smarter decision-making. From automation to software evaluation and deployment, BTG helps you stay ahead in a rapidly changing marketplace.
Whether you’re seeking guidance on professional growth, launching a startup, navigating a merger, or leveraging technology and AI, BTG provides the strategic expertise to move your business forward.
Reach out and let’s get started!
Reach Out, Don't Waste Time
Tina and Jim bring strong, contrasting personalities to an all-new podcast that sparks lively debate on culture, business, politics, and technology—including the rapidly evolving world of AI. Their sharp perspectives collide to deliver bold ideas and fresh global viewpoints.
Stay Tuned!